LinkedIn Guidelines

LinkedIn Content Specifications

LinkedIn supports video uploads for both personal profiles and company pages.

Image Posts

- Parameter	Specification
Size	1200 x 627 pixels
Aspect Ratio	1.91:1 or 1:1
File Format	JPG, PNG, or GIF
Maximum File Size	5 MB

Video Posts

- Parameter	Specification
Resolution	Recommended 1920 x 1080 pixels (minimum 256 x 144 pixels)
Aspect Ratio	16:9, 1:1, or 9:16
File Format	MP4, AVI, MPEG-4, etc.
Codec	Video: H.264; Audio: AAC
Maximum File Size	5 GB
Video Length	3 seconds to 30 minutes
Audio Loudness	Target -14 LUFS integrated with True Peak of -1 dBTP
Title Safe Area	Keep text within 80% of frame (e.g., 1536 x 864 pixels for 1080p)

Text

• Post Character Limit: 3,000 characters

Technical Tips for Upload

For the best quality LinkedIn videos:

• Export settings: Use MP4, H.264, AAC, 30fps for maximum compatibility
• Lighting: Ensure good lighting for professional appearance
• Stabilization: Use tripod or stabilizer for steady footage
• Branding: Include consistent intro/outro (5 seconds or less)
• Upload process: Use direct upload to LinkedIn rather than shared links
• Descriptive text: Add context with relevant hashtags (3-5)
• Custom thumbnails: Create professional, branded thumbnails
• Audio levels: Target -14 LUFS integrated loudness with peaks not exceeding -1 dBTP
• Safe zones: Keep important text and graphics within the center 80% of the frame

Content Best Practices

For maximum impact on LinkedIn, follow these best practices:

1. Professional focus: Content should be business-appropriate and professional
2. Optimal length: 1-3 minutes performs best for most content
3. Include captions: Many users watch without sound in office environments
4. Start with a hook: Capture attention in the first 5-10 seconds
5. End with a call to action: Direct viewers to take a specific next step
6. Provide value: Educational, informative content performs best

Content Types That Perform Well

LinkedIn's professional audience responds best to these content types:

• How-to tutorials: Demonstrate professional skills or techniques (high engagement and shares)
• Thought leadership: Share industry insights and expert opinions (builds authority and following)
• Behind-the-scenes: Show company culture and workplace environment (humanizes brand)
• Case studies: Present success stories with measurable results (demonstrates value)
• Product demonstrations: Showcase features and benefits (drives consideration)
• Event highlights: Share key moments from professional events (extends event reach)
• Employee spotlights: Feature team members and their expertise (builds employer brand)

Algorithm Considerations

- Factor	Importance	How to Optimize
Dwell time	Very High	Create content that holds attention
Early engagement	High	Get comments/reactions in first hour
Relevance	High	Match content to professional interests
Connection level	Medium	Content shown first to 1st-degree connections
Text accompaniment	Medium	Include thoughtful text with video
Hashtag relevance	Medium	Use industry-specific hashtags

Best Posting Times

- Day	Best Time (EST)	Secondary Time (EST)
Monday	8 AM	5 PM
Tuesday	10 AM	1 PM
Wednesday	9 AM	12 PM
Thursday	1 PM	3 PM
Friday	9 AM	11 AM
Saturday	Not recommended -
Sunday	Not recommended -

Common Issues and Solutions

- Issue	Cause and Solution
Video Quality Issues	**Cause**: Poor lighting or export settings **Solution**: Use proper lighting, stabilize camera with tripod, export at higher bitrate, ensure clean background
Upload Failures	**Cause**: File size or connection issues **Solution**: Check file size and duration limits, ensure stable internet connection, try uploading during off-peak hours, compress video if necessary
Low Engagement	**Cause**: Content or timing issues **Solution**: Post during business hours, add compelling question in post text, tag relevant connections, share in relevant LinkedIn groups, ask colleagues to engage
Audio Issues	**Cause**: Incorrect audio levels **Solution**: Normalize audio to -14 LUFS, keep peaks below -1 dBTP, use a compressor to even out volume, add captions for viewers watching without sound